Local SEO services help businesses attract more customers through targeted online marketing. By optimizing a company's website and online presence to rank higher in local search results, these services can drive more relevant traffic and leads. At its core, local SEO involves enhancing a business's visibility on Google and other search engines within specific geographic areas. This is achieved through various techniques, such as claiming and optimizing Google My Business listings, building local citations, and earning positive reviews. The importance of local SEO cannot be overstated for brick-and-mortar businesses with a physical location. A strong local SEO strategy can improve a company's online reputation, increase foot traffic, and ultimately boost sales.